ourWorld is a virtual world supposedly “created by a group of kids who were tired of the mundane world and wanted to create a world that expressed their creativity and imagination.” It is really just a new gaming platform, aimed at “tweens” - the demographic falling roughly in the range of 8-12 years old. Members start by creating their own unique avatar, choosing from thousands of clothing items, accessories, various hair styles, etc. For a $6 per month subscription fee, you gain access to ourWorld, where players navigate their characters around a virtual Flash-based world – you can hang out, go dancing, go shopping, watch videos, interact with other characters, etc. You can chat with other users, post comments, or send messages. All chats are filtered for profanity, and players under 13 or those without parental permission are only allowed to participate in canned chat (selecting from pre-set statements). You can also play games or get a job, to earn valuable ‘flow’ points or extra spins on the prize wheel. Prizes include ourWorld money and unique clothing or accessories to update your avatar.