MyMuesli.com - Muesli Muesli Muesli

Think muesli is a boring, slightly livelier, yet still meh version of oatmeal? Think again. Mymuesli, the just opened German muesli megastore, has countless muesli varieties for you. You no longer have to nurse that dull bowl of muesli in the morning. Make healthful eating fun. Mymuesli’s muesli has 75 different ingredients to choose from, no artificial flavors, is made from 100% organic ingredients, and contains no sugar additives. Start by selecting your muesli of choice from the nine basic muesli mixes. Care for a Wednesday muesli? How about something a little exotic like Tropica, or Chocolate Dream? After you’ve chosen the basic muesli, you can customize according to your palate. Add some grains: sesames, some rice pops, even some South American quinoa flakes. Next comes fruit—apples, pineapple, dates, cranberries. You’re not done yet. Now comes the nuts. Choose from a wide variety including cashews, almonds and macadamias. Finally, the cherry on top, add the final touch like gummy bears, chocolate peanuts, chocolate covered raisins and much more. Choose a name for your special mix. Then voila, you're done and ready to go.

“mymuesli mixes and ships custom-made, all-organic muesli.





We have had a lot of public coverage since our launch on April 30th. Much more than we had expected. In fact, so much that we ran out of packaging within the first two weeks. (It was meant to last for two months in our best-case scenario.)”

Mymuesli certainly appeals to the muesli lover and there are a lot in Germany. It’s appeal stems from the customer’s ability to mix their own muesli and even name it. Not only is it healthy, but it’s also something you can claim as your very own.

Will Mymuesli gain enough momentum to ship outside of Germany? What are their business aims? What if you’ve don’t like the mix you’ve created? Can you try another?