MF/X.com - The First Exchange For Startup Funding

MF/X is an exciting hybrid between a meeting place for traders for unlisted shares and an online social network or so called community focusing on pre-IPO investments in small businesses and startups. By combining a number of mechanisms from social networks and business oriented communities with the functionality of an exchange and adding a number of financial tools, they create a market place where growing companies can acquire capital, find new partners and keep their shareholders updated and engaged in their daily development. MF/X allows small private investors to work together and take positions in exciting ventures in a whole new way.

“MF/X allows small private investors to work together and take positions in exciting ventures in a whole new way.”

Their combination of traditional fund allocation in combination with their idea of a "micro exchange" caters for a sector that's been neglected. Looking at business funding the size of 10k USD up to 5 Mn USD, this group generally gets stuck between VC companies, banks and Angel Investors. This is what they're trying to do in a very dynamic way. MF/X is the community to bring the business to the general public.

Isn’t it a high risk to deal with unlisted shares? How will this site attract amateur investors to see benefits in this page and thus use their services?