LiveCurrent.com - Buiding DestinationHubs

LiveCurrent, ‘owns and operates some of the most engaging content and commerce destinations on the internet’. Their aim is to expand their brand by using social media to created DestinationHubs, platforms for passionate communities to come together, interact and discover more about the things they love and care about. A DestinationHub, according to the site, is characterized by four main attributes: it’s built around a pre-existing community, it’s built for discovery, it’s architected for cross platform portability, and it’s geared to make money. Currently they’ve got one DestinationHub in the works, which revolves around Perfume.com. Other sites include Cricket.com, Importers.com, Brazil.com, and Malaysia.com.

“Live Current builds, owns and operates some of the most engaging content and commerce destinations on the Internet.

Live Current is tapping into the ways in which people interact with information by weaving interactive, social media attributes into a DestinationHub™ experience, providing more opportunities for consumers to discover, share and interact with the information they are passionate about in their daily lives.”

LiveCurrent’s DestinationHubs leverage existing social communities providing outlets for discovery and commerce. LiveCurrent already has a hold on a range of internet domains, which make it easier for communities to develop and participate in their DestinationHub.

Behind all that corporate speak, it’s still rather difficult to tell exactly what LiveCurrent is offering. Is this simply another take at social media? What are these Hubs meant to look like?