Lendingtree.com - When Banks Compete, You Win

Need to find a loan with certainty it’s the best one around? Need to find the most convenient mortgage without jumping head-first to the earliest one you see? Then enter Lendingtree and let them help you find the most convenient loan available out there. This site works as a loan advisor, obtaining information from hundreds of Banks and loaners all around the US, displaying the most significant results, in order for you to choose the one you think will be more fitting your situation. The site offers different types of loans, trying to target the larger audience possible, such as mortgages, auto loans, refinances, small business loans, student loans, and more.

“LendingTree is the leading online lending and realty services exchange that empowers consumers -- When Lenders Compete, You WinSM. Whether you're looking for a loan, a REALTOR®, or a new home, LendingTree can help.”

Loans are needed in every aspect of life, whether you are trying to set up a new business, or buying a house or a car, so the potential audience for this site is immense. The site offers a very useful service for those who don’t really know what they are looking for, or don’t actually have the time to do a vast research on banks and loaners to find which one will be more suitable.

Will users really trust a website while trying to obtain something as important as a loan or mortgage? Shouldn’t Lendingtree be more self explanatory? Isn’t the arrangement of the services provided by the site rather messy, discouraging potential users?