Kontagent.com - Viral Analytics Platform

Kontagent can be best described as a viral analytics platform that is geared towards social network application developers. The company itself is headquartered in San Francisco, and it has been founded by serial entrepreneurs Albert Lai and Jeffrey Tseng.





Currently, this platform works with the existing Facebook API, and support for OpenSocial and MySpace is underway. Kontagent is implemented by providing a wrapper for the Facebook client library that extracts the pertinent information, and this is processed by the platform’s analytics system.

The aspects that Kontagent can track include age, gender and number of friends. Moreover, the platform can pinpoint the exact location (both country and State), as long as the individual is based on either the United States or Canada.

Further layers of analysis can take into account the number of page views and unique visits a site has, as well as the overall time that is spent on the website. For its part, the effectiveness of non-viral channels can be easily gauged through the platform, and the same goes for A/B testing.

As far as pricing is concerned, Kontagent is free for independent application developers, and the existing features will remain free even if premium services are eventually implemented.