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Kawink is a site that hopes to become THE place that people go to find out what other users feel about anything on the web. Think of it as a mix between a polling site and a social shopping network where users can go to share their opinions on anything from the best VOIP service to the best social network. Essentially, users can add a screenshot and link to the site they are rating and others can put in their own two cents. Similar products are compared side-by-side, allowing users to make educated choices based on what the rest of the community has said. There are literally hundreds of categories to help guide you in your search for the best product. Think of this as an online review site where anyone can go to voice their opinion or to see the opinions of others.
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“We’re just a bunch of creatively frustrated individuals trying to add our 2 cents to this whole web 2.0 social explosion thing? Our mission is to create a community based on line images and offer comparisons visually based on our users input. We hope that over time our service will not only help users to find things better and feel more comfortable about using what ever they find based on our users feedback.”
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The main difference between this site and other somewhat similar competitor sites is the way that products are visually demonstrated side by side. People will like the fact that they can go to one page to share their opinions and make better educated purchases.
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With literally hundreds of categories to choose from, has kawink over-extended itself by not focusing on a few key areas? This site will only work if they are able to rapidly get users signed up and using it so that they can improve the amount of content on the site. Will they win the race against time and their competitors?
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