If you're an investor, you understand the value of getting accurate and inexpensive information about the market. Since unfortunately financial advisors don't always provide this information (be it lack of knowledge or putting their own interests ahead of yours) you might want to go an alternate route when it comes to choosing a stock. Cake Financial is a new web-based investment service which combines the power of the "wisdom of the crowds" with data from major online brokerage firms. You can use Cake to keep track of your existing stocks, but more importantly, you can use it to help you discover what might be a new profitable investment. The Cake system is based on a Harvard Business School study that showed that "there are many individuals who consistently beat major stock market indices and investment professionals". Cake believes a number of these individuals could be your friends and family. Armed with this knowledge, Cake allows you to construct a secure network of confidantes with whom you may collaborate to share ideas and guidance. To do this, sign up for an account (free), and start establishing your network. You can browse portfolios and follow real-time trades of top-performing investors and keep track of your own investments and those of your contacts. Lastly, if the thought of publishing stock information online makes your knees shake, you'll be happy to know that Cake has a state-of-the-art security system which even comes with a guarantee to reimburse any potential financial loss you might incur from a security breach.