Goombah.com - Music Search and Discovery

Looking for new music to listen to that once discovered, you can actually download and keep for free? Goombah, a site that analyzes your music taste based on your iTunes library, just launched their Radio Free Goombah service. This allows you to download songs to play anywhere and post anywhere in widget form. They also just signed a deal with the Independent Online Distribution Alliance, adding even more songs for users to download for free.

"Goombah acts as a personal music advisor by analyzing each member"s iTunes library against the entire community, and then matching each user with a unique group of people with similar taste. Goombah then offers personalized music recommendations drawn from more than 7 million tracks in members" libraries. Members can preview tracks, browse matching members" and friends" libraries and profiles, create new searches based on ITune playlists, genre, artist or even "adventurousness"."

Goombah is constantly signing new deals with companies and artists to allow their users free downloads of new music, because they offer artists a new way to promote themselves to their target audience. Users will keep coming back to check out the new free music available to them that changes every Friday.

How will they compete with incredibly crowded music discovery site world? Will they continue to evolve to keep offering their users new content that will keep them coming back? How will they market themselves to a population that already uses other music discovery sites?