GlobalGrind.com - Hip Hop Gen Gets A Startpage

There are plenty of sites designed for hip hop culture, but has there ever been a hip hop page tricked out with Ajax? Well, now there is. GlobalGrind is a customizable Ajax home page geared at the 20 some million hip hoppers out there. It's very niche but hip hop sells—it's extremely lucrative, all that bling requires cold hard cash, after all. GlobalGrind is free and it lets you pull content via feeds from sites you like. You can import and modify your own RSS feeds with Grind's integrated feed reader, you can import and download podcasts, use webnotes, check out the weather, and create new tabs. Basically, it's got the usual goods, with a slick hip hop aesthetic. The pre-selected content includes fascinating tidbits of celeb gossip, lurid reality show clips, and classic presidential gaffes.

"GlobalGrind.com is a custom web 2.0 home page solution for the hip hop generation. GlobalGrind is your web filtered fresh."

While GlobalGrind isn't exactly groundbreaking as far as customizable, Ajaxy start pages go, it does cater to a large and somewhat eclectic, but lucrative niche audience. It also looks great, with its sedated urban grey backdrop and electric lime lettering. Finally, Russel Simmons is an investor.

Will a hip hop start page garner a critical mass among the less technologically adept? Do start pages in general have a mainstream reach? Will the hip hop crowd find this hip hop enough?