Fusu.com - The Domain Stock Exchange

What is the real estate of the twenty-first century? Fusu believes that it is web domain names. Website domain names comprise a finite market that is expected to grow to four billion dollars by 2010 and previously had no secondary market (along the lines of a stock market). Now, buyers can invest in a certain domain name- at up to 45 percent of the value. Domain owners receive an immediate payback, and investors have the potential to receive a profit once the domain name is sold. Now, the value of domain names will be set by market forces, and make the process of buying and selling domain names more transparent and reliable.

“With the influx of experienced investors and the growth of industry leaders, Fusu expects that while the market is bound to grow over the next years, it will also mature in processes and standards. Already the markets knows brokerages, auction platforms and leveraged financing instruments. The addition of a stock exchange brings further transparency and reliability to the market.”

Fusu improves the market for domain names. It becomes more efficient and transparent; those with the foresight to buy domain names can see liquid cash immediately, and those with the intuition to see potentially successful existing website names can see a profit in the future.

As of now, the finite-ness of the market is not particularly strong- there are constantly new dot-endings. Will this mean that the time for Fusu’s success has not yet come? Will individuals not participate until the domain-name crunch is actually felt?