Engagementdb.com - Measuring Social Engagement

As its name denotes, this is a database which serves a specific function, namely measuring the engagement of any given brand in the social sphere. The database aims to provide users with the answer to one question above all, and that is who’s most engaged from the world’s most valuable brands.

In this way, if you are interested about the performance of any brand just out of curiosity, or if you are a brand manager yourself, you will be able to figure out how the brand computes overall.

And in the event you manage a brand that is not currently featured, an “Add Company Info” link is provided for your company to affirm its social standing.

The database itself is subdivided in a host of categories. These include “Electronics”, “Real Estate”, “Media”, “Education” and far too many to mention here one by one. When carrying out the search you can specify which services to take into account from the usual ones you can think of – LinkedIn, Delicious, Flickr, MySpace…

Lastly, it is interesting to point out that an “Expert Social Media Commentary” corner is provided for users everywhere to have access to the most current and accurate information on the web regarding such a matter.

“Discover how your company’s social media efforts stack up against the world’s most valuable brands.”

Any brand manager will find it a good starting point towards having his brand achieve a higher social profile.

How are the final figures exactly arrived at?