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In their own words
"Featuring rich metadata, clean separation of content and presentation and an elegant web-based interface, Ellington makes it easier than ever for you to create, organize and publish your content online.
Ellington handles all kinds of content — including stories, blogs, user comments, polls, entertainment listings, photos, audio, video, static HTML pages, and much more.
And because Ellington's state-of-the-art template system is a clean bridge between data and presentation, multiple sites can share content but still look vastly different.
From small newspapers and niche publications to widespread publication networks, Ellington's streamlined content-management tools and powerful development platform give you everything you need to make your content come alive on the Web."
Why it might be a killer
The news media is transforming overnight, and more and more online news media sites are competing successfully with the big boys (and often being bought out by them). This is a great software program to make it easy for anyone to start making noise.
Some questions
Do enough people want to publish media sites online that costs money to host? Who are they targeting to in marketing this site? They have a decent client base with happy customers (based on testimonials, which i applaud), but is it enough to make a profit?
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