Elements.Lunarr.com - Exploring Imagery And Creativity

Presented by the Lunarr folks, Elements is an ambitious initiative that aims to let people carry out visual explorations in a manner as suited to the current state of Web 2.0 as it can be.

That is, it couples the richness of a service like Flickr and the follow features of Twitter, whereas content submission itself is molded after Tumblr. That is why I defined it as “ambitious” in the opening paragraph. Thinking big either propels you aloft or makes one fall flat on your face. In this case, I think the initiative is closer to the former than the latter.

I say so because I found the whole approach not only incredible versatile, but also very compelling from an inspirational point of view. Once one realizes who to follow, things gather pace in a grand way, and the right pieces are found easily. That is mainly because users can accompany their uploads with short texts (again - a la Twitter, but only shorter).

Theoretically speaking, this service can be replicated but only by employing several other disparate services at the same time. By way of conclusion, if you are into inspirational contents the site is definitely worth checking out, at lest once. Even if it somehow does not make it to the big time, I think it might stand as the shape of things to come.

“We’ve brought the cultural concept of “ichi-go ichi-e” into LUNARR elements. It means “one chance, one meeting,” and is traditionally at the center of a Japanese tea ceremony. It’s the idea that you must treat your interaction with others as if it is the last time you will see them. With elements, we invite you to come take part in “ichi-go ichi-e.” You will view inspirational images and quotes (elements) one at a time with the option of casting the image to your friends, which will increase the possibility that they will see the same element; or keeping it yourself if you like it.”

It takes the best out of several services and comes up with something interesting that will be seized up by the audience to which is targeted.

How will the site advertise itself? What aspects of the service should be highlighted?