dotherightthing.com - Push Button Activism

At dotherightthing.com the reader is king, voting on stories that detail the good, the bad, and the ugly that various companies do. The founders hope the attention stirred on the site will alter corporate behavior by causing investors and consumers to vote with their pocketbooks in the same way.

“dotherightthing is a place online where you can get unfiltered information about the impacts of companies on people and the world and make it worth their while to "do the right thing."

An easy, online form of global activism, the site could strongly appeal to the disaffected youth market that votes more readily for the next “American Idol” than president. Recent U.S. elections trended toward a more liberal agenda, and the current unusual winter has caused many to wonder about such issues as global warming. The time may be right for a site that holds companies accountable for how their decisions affect society and the environment.

Will readers question them for monetizing their site instead of going nonprofit? What is the oversight and quality control for the opinions expressed? Will the site attain the necessary credibility to alter corporate behavior for the greater “good,” or will it become a place where like-minded people offer soap box rants?