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In their own words
“Crushpad is a San Francisco winery where you are the winemaker. Crushpad provides grapes from California"s top vineyards, an industry-acclaimed winemaking team and a state-of-the-art winery 100% focused on small lots. You choose your level of involvement and we do the rest. No matter where you live, you can now create your own "cult" wine.”
Why it might be a killer
This site is a real innovation, leveraging web resources to help people become winemakers. While there´s a desire amongst many to create their own things, be it wine, or housewares, the resources aren´t always there; Crushpad brings you all sorts of possibilities, opening up the industrial chain so that anyone can become their own creator. It´s a refreshing take on the possibilities of the web.
Some questions
Is this site simply too niche, too limited to a certain upper class market that likes wine and has the extra cash to make their own?
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