In their own words

"Criticker aims to match you with the people who share your taste in film most exactly. By using the Taste Compatibility Index (TCI), you can identify with whom you most agree, out of thousands. It's more than just movie recommendations: you're paired with the people whose tastes are most compatible with your own, and thus get the most accurate advice possible.

We strive to make Criticker an open system. Although the calculations behind the TCI might only be interesting to a small group of geeks people, we make it available. You can see exactly why a certain user is in your top 10, or why a particular film was recommended. If you want, you can sit there with a pen and paper and do the math yourself (geek heaven!) Also, we're honest: Criticker will never push films upon you -- if the math predicts that you'll hate a new blockbuster, that's what we'll tell you!"

	Why it might be a killer

Criticker makes it easy to find new movies to enjoy and makes it quick to rate movies to add to the accuracy of your TCI. They have a decent chance of getting people to buy from their lists of items since they generally deal with movies you can buy in places like Amazon or eBay. There's a lot of site activity, so clearly many people have found their algorithms to be helpful in the search for their next great movie viewing experience.

	Some questions

The advertising gets to be too much and makes for a really busy site. Could they maybe add the option of viewing recommendations and using the site without all of the extra ads for a small fee?