ChangingMinds.org - Methods of Persuasion

Looking for facts, theories, or principles on the method of persuasion? Want to develop your sales and negotiation skills? Want to learn about different types of leadership styles? Need some interview tips? You'll find these and much more on this site. ChangingMinds is about persuasion, in all its forms.

You'll find all aspects of how we change what others think, believe, feel and do. Changing others' minds is at the core of many professions and disciplines, from leadership to brand management to psychotherapy to sales. The philosophy of this site is to take a neutral moral position. As persuasion methods are like guns, whether they are used for good or bad is responsibility of the user. The site covers academic theories as well as unproven one-person's experience and views. You can start searching using the search box or browse through categories like disciplines, techniques, principles, explanations, and theories. You'll find key aspects of the major disciplines of changing minds: brand management, communication, human resources, politics, negotiation, sales, sociology, and change management, among others. The site also covers specific techniques by which people change minds and otherwise persuade – such as body language, propaganda, listening, stress management, etc. Additional resources include creative quotes and quotations on change, a bookshop, book reviews, guest articles, analysis, and more.