Buru.com - Social Bookmarking Site

The social bookmarking space is becoming increasingly crowded although it is still unclear whether the majority of these sites have a clear and profitable business model. Buru, is a new social bookmarking site that allows you to bookmark items from the web and also import items from blogs and certain photo and video-sharing sites. Simply download their plug-in, and you can start organizing all of your web content, tag it for easy referencing and share your favorite web pages with your friends in an incredibly easy manner. Like FriendFeed, you can also choose to follow other users and receive updates when they post something new on their Buru.

“Use our Buru Picker to scrap articles, images, and videos. With one click, store bookmarks and feeds in your collection. Organize the web contents the way you like. Add notes and tags so it's super easy to find it later. Email your buru collection instead of emailing links. Let others enjoy your buru.”

This is obviously a crowded space but Buru’s easy to use design, the ability to import and the FriendFeed-like following options could help to make this site a success providing that they are able to figure out a business model.

Are the above-mentioned features enough for Buru to compete in a space where some sites are even paying people to bookmark? Do they have a business model or are they following the “build it and they will come” theory of business?