Brighterplanet.com - Fight Global Warming

Created by two former students at Middlebury College, Brighter Planet seeks to get the mass public to promote carbon offsets and environmental sustainability. In the past two years the website has grown leaps and bounds, and Brighter Planet now has a partnership with Bank of America that offers a credit card to purchase carbon offsets as reward points. Beyond this goal of partnering with and promoting environmentally friendly products, companies, and charities, the site allows members to create profiles and link together, give earth-friendly tips, and learn more about projects that Brighter Planet is supporting.

“Brighter Planet is dedicated to helping you take charge in the fight against global warming and build a clean-energy future. With a majority of Americans wanting to do something for the environment, our products are an effective way for individuals to reduce their impact on the climate.”

Brighter Planet offers an attainable, effective, and innovative way to do something for the environment. The creators are clearly very passionate about the subject, and this enthusiasm not only translates into the content on the site, but means that they have the willpower to see this website (and overall concept) succeed. Beyond this, as climate change becomes more and more of an issue, sites like this will only attract more members.

While the underlying idea is great, the content is disorganized and difficult to navigate. It is jumbled together and should be better explained to the “average Joe.”