The philosophy behind this product is really a simple one: customers talk on blogs, Twitter, and several other social channels. If companies could learn about these conversations about their brands or products, they will be able to give the people what they want. Thus, BlueSwarm was born.
In addition to giving you the wherewithal to search though social channels for mentions of any specific brand, BlueSwarm comes complete with the resources for tracking mentions over time and analyzing whether comments as positive or negative.
This application also boasts a dashboard that will enable any company to take part of existing conversations and coordinate responses with other team members in order to act in consequence if things are not looking very rosy.
Pricing information is featured on the pertinent part of the website, and you can schedule a demonstration at the site by providing some keywords (like your brand or the name of your products) and furnishing your e-mail address.