As a publisher you want all of the information on your site to be easy to access and you want users to have all of the information they need readily available and fresh in their minds. BeamMe is a simple button that providers can place on their website so that users can save that information and have it instantly sent to their cell phone. Instead of having to print out the information such as the location or a store, event, etc.. or instead of having to look around for a pen and paper, users can just click on a button and get all of the information they need. Besides being extremely useful for users and a great way for providers to interact with users after they have been on the site, it is environmentally sound, let’s stop wasting paper. The SMS is free for users and the service is available in 180 countries so the BeamMe service is great for websites with an international audience and user base. BeamMe is easy for users to take advantage of because there isn’t a registration process and their cell phone information is secure. Installing beams for users is easy, a simple copy and pasting of a code and the beam can be edited from the website. There is even an option for advertisers, BeamAds. BeamMe is a great way to promote your brand and a brand that cares about users.