Today, everything’s about 2.0. This has a number of implications and explanations, but the general consensus is that interactivity + shareability + content, content and more content = Web 2.0 heaven. Businesses and even major corporations have taken to it largely by adding social networking components to their websites. Backbase, a company specializing in Ajax and rich web applications has spearheaded the movement to get businesses and enterprises into Web 2.0 mode. They offer a range of software solutions to help businesses reach out to customers. Among Backbase’s offerings is a rich online environment tailored to meet customers needs and demands. They’ve got dashboards, co-browsing options, chat modules and plenty of tech support, consulting services and skills transfer to make sure that their product is easy to use and maintain. Backbase provides company’s with a user-friendly interface both for customers and for employees to ensure productivity and satisfaction.