aRtintimity.com - What to do When You're Alone with TP

There's probably no where you're most alone than in the privacy of a toilet stall, or so goes the theory behind the oddly named new startup, aRtintimity. aRtintimity offers a new take on the PostSecret phenomenon and that new take involves toilet paper. Seriously. So, if you happen to be alone in a stall, you might as well take a moment to draw your thoughts together, scrawl something poetic on the toilet paper beside you, kindly take a picture of it, and, finally, when you've got the chance, email it to aRtintimity. You'll feel relieved. This is all free, of course. If you don't feel like sharing your secrets on toilet paper, feel free to browse the thoughts of those who did in aRtintimity's archives. Or wait for the personalized line of toilet paper that's coming soon.

"aRtintimity is a collaborative, artistic and original photoblog concept where people from all horizons express what they are thinking about...while sitting alone in a toilet.

Why in a toilet ?

Because it is one of the few places in the world where people are (almost) unproductive and really alone with themselves !"

aRtintimity is an interesting take on the PostSecret success. It's certainly innovative and makes use of when you actually are alone. People may have good fun with this.

Is this for real? Isn't this a potential disgusting Web 2.0 disaster in the making? Will people actually use this?