Amvona.com - Buy Studio Equipment, Socialize

Amvona is a portal for purchasing pro studio equipment for photographers and those in the film industry. They've got a large selection of products at low costs. Products are divided into five main categories: lighting, tripods and monopods, backgrounds, support systems, and bags and cases to carry it all. From there you'll find everything from muslin, and master scenics, to light kits and twist flex backgrounds. The Traxologie feature provides real time tracking of media and products that members have been viewing or updating. Apart from the range of studio goods, Amnova has also managed to incorporate a lively social network. Shoppers can upload their own media, they can blog or vlog, they can invite friends, send messages and vote. The service is free for everyone.

"amvona.com is the place to find just about any pro studio equipment you want to buy online. We are proud that today our products are shipped to photographers and film industry professionals around the world. At amvona we have remained dedicated to providing our members with the highest quality equipment at or below wholesale cost while meeting the demanding expectations of today's professionals."

Amvona is an elegant site that offers a lot more than it first appears. Not simply a tricked out shopping site, Amvona also offers users space to showcase their works—the Corridor, blogs, and vlogs—as well as plenty of opportunities to socialize and make connections.

How easy is it for users to contribute to the site? How will the site advertise itself?