AdCapacity.com - Buying & Selling Advertising

We could define AdCapacity as spot where buyers of advertising and media property owners can convene and establish professional bonds. It is not entirely inaccurate to label the site as a sort of LinkedIn for the planning and execution of advertising, come to think of it.

The site lets people list media plans on any of the provided categories, and aspects such as the audience size can be set down along with the starting price in question. For the time being, web and radio advertising are the media which is covered. The company hopes to expand its outreach in due time.

The main asset of a site like this one is that it brings a human element into a field that is otherwise reduced to a series of algorithms and numbers. The ones behind it are clearly striving to make the process of selling and buying advertising something which revolves around building relationships along with the technical facet we all know that exists. Personally, I find it an interesting development. I am unsure whether it can catch on or not, but I admit that if you are into the industry a visit to it could be very enlightening.

“AdCapacity connects Advertising Buyers with Media Properties. If you are thinking about buying advertising, we can help you find your target audience and get maximum value for your advertising dollar. If you are a media property owner, we allow you to highlight your websites and/or radio stations to a vast community of potential clients.”

A resource like this one aims not just to bring the different parts in the advertising process closer still, but also have a more human contact on the whole.

Is creating an account mandatory?