In their own words

“With functions such as DMS polling, data exporting to sites such as Cars.com and Autotrader.com, Craigslist functions, custom CSS layouts, and a plug-and-play dealer inventory display and search that lets you host your dealer sites on just about any server you want, it’s no wonder why dealers and service providers world-wide use AWE.”

	Why it might be a killer

On the dealer side, they allow them to use their own web designs if they want, their own Craigslist templates, and even their own window label design. On the third party side, they are allowing web design companies to use their inventory and data system for use with their dealer clients. Many web companies don't "specialize" in automotive dealers and have never had access to functions or information to manage dealers. Now they can use DMS polling, dealer data feeds, export functions to other accounts, and more.

	Some questions

How will the site advertise itself? Will it generate enough traffic to keep it going?