4kids.tv - Online kids entertainment

This website is a source of entertainment for kids. It carries both games and videos of a wide variety of well known cartoons nowadays, such as Sonic X, Magical DoReMi, Yu-Gi-Oh’ GX, American Kennel Club, Monster Jam, The Dog, etc. Besides, it gives you the chance of watching online television shows, home videos, listening to music and downloading the ones you like the most. 4kids.tv provides with the opportunity of buying different items: video games, toys, DVDs/videos, books, cards and clothing of the characters of the cartoons previously mentioned.

“4Kids Entertainment, Inc. is a global provider of children's entertainment and merchandise licensing. The Company acquires, develops and markets children’s properties globally and seeks to maximize economic returns through a vertically integrated platform, including the creation and development of television shows, motion pictures, home videos and music; merchandise licensing; media planning and buying; product development; and Web site development. In September of 2002, 4Kids Entertainment launched 4Kids TV™, a four-hour block of children’s programming airing on Saturday mornings on FOX.”

It is a very appealing site since it’s very well designed: very colourful, with attracting images, simple vocabulary, and different categories simply organized, which makes it ideal for children. It also allows kids to get in touch with some of the most popular cartoons through videos, games and TV shows. Customers are able to become free members just by filling in a simple form.

Are they willing to provide customers with a “search” through which they can have access to information of the cartoons in other fields?