X.vu - Yet Another URL Shortener

Just a couple of days ago I was expressing how pleased I was because a couple of novel URL shorteners have emerged recently, and all of a sudden a new one which is not that distinctive appears. It goes by the name of X.vu, and in addition to letting you create a short link it empowers you to add a tag to go with it, as it is customary nowadays – otherwise, the link would be too unconnected and unrelated to be any good.

Links can be shortened both from the main page in the usual way (“I-copy-paste-the-link-and-I-hit-shorten-it”), or via a provided bookmarklet that can be procured on the site.

I do not want to sound pessimistic, but releasing an application like this today is not that sound a move. The ones responsible for it either are not interested in revenue and decided to create a free tool (which is noble), or forgot to do their homework beforehand.

“Because Every Character Counts!”

It is free and quick, yet it lacks distinctive features.

What is the point of yet another URL shortener?