VisibleMeasures.com - Measure Audience Engagement

A visit to the Visible Measures website is the order of the day for Internet video publishers and viral marketers alike. The site includes two main categories that go by the names of “Solutions For Video Publishers” and “Solutions For Video Advertisers” that will give these individuals a good appreciation of the solutions on offer for measuring the efficacy of their existing video campaigns.

In general terms, the company employs two different tools: “True Reach” and “Video Engagement”. The former measures the total audience that a viral campaign has had by coupling data from brand-driven seeded video placements with results from community-driven viral video placements. For its part, the “Video Engagement” solution takes into consideration audience interaction as regards video content. This makes for realizing which videos fired up the audience the most, and in which ways a video campaign can be improved.

The site also includes case studies that provide general insight based on specific market experiences. For its part, news and events of note are listed under the relevant heading.

In last place, a “See it in action” link provides a live demonstration of the company’s services and the features at play. Check it out if you are interested on what this startup does but can’t decide if it is what your company needs or not.

“Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers.”

It provides a practical way for viral marketers to figure out the efficacy of their campaigns.

How much does this service cost? How long do I have to wait before I get conclusive results?