URLPass.com - Shorten Your URL's

URLPass.com is a free web-based service that allows users to shorten their URL addresses. With this tool, users can create new URL’s for existing ones, but decrease the number of characters so that the new URL is easy to read and simple to remember. The new URL directs traffic to the exact same site; the only difference is it is much easier to use. The URLPass.com homepage provides users with an illustrative diagram on exactly how to create the new URL. The Common Uses box describes how the results from this tool have been used by others. Furthermore, users can choose to bookmark and share this tool, right from the URLPass homepage.

“UrlPass is a free Web 2.0 service that allows you to dramatically reduce the length of long and cumbersome URL's (otherwise known as web addresses or links). The resulting shortened URL (e.g. urlPass.com/3) then becomes a permanent and unique link / reference to a particular webpage. A urlPass is short, easy to read and more convenient to distribute.”

Although there are numerous URL shortening tools on the web today, URLPass is one of the more well-explained of the available tools. How to use the tool and how to apply the results is completely stated on the site. However, it may be difficult for this tool to be overwhelmingly successful, as the number of competing similar tools is great.

What additional features may URLPass add to distinguish itself? How may potential users be reached to learn about the tool?