Twellow.com - Putting People into Niches via Twitter

Twellow allows you to search for the kind of people you may be looking for based on what they have said on Twitter. Based on each Twitter member’s profile, Twellow categorizes users into groups such as arts, business travel, geek, blogger, and more. They use the fact that all of this information on people is public and utilizes it so that you can find the people you may need, whether it’s a web technician a music critic, easily based on what they put out there for all to see. Users are listed based on how many followers they have, and the information they’ve included on their Twitter profile is listed underneath. You can view their last tweet and all of the categories they have fit into. Even if you haven’t been put into a specific grouping, if you are a Twitter member, most likely you can be found through the member search.

"Twellow.com is currently grabbing every single message that is publicly available from the Twitter.com micro-blogging service. We then analyze and categorize each of the users responsible for those messages into the various categories found at Twellow.com. By adding these people to specific categories we help you narrow your searching into specific niches where you can find who you are looking for. In addition to Twitter, we're actively working on adding more social media services to broaden your capacity to find people who matter."

It’s a new way to use the information found on Twitter that is more useful in actual life versus just finding new people to follow in your area or seeing which are the most popular words being tweeted. If they could link this with Twitter users having a more in depth profile, that could be interesting.

How are people grouped, since some of the people listed for each category don’t really make sense based on what they are known for? Exactly how are people supposed to use this information to further what they do or are looking for?