Turtilla.com - RSS Mashup Tool and More

Turtilla allows you to filter your search into video, news, photo, and blog categories that you can then generate an RSS URL for to syndicate that information. It´s easy to use. Just enter a word into their search box and a list of tags appears that lets you filter your results to the specific content you are looking for. Then, you can see the listing for what comes up for videos, news, photos, and blogs that you can keep updated on with your RSS. If you have a several searches you´d like constant content updates on, you can make several channels. You can also check out the stats on how many posts have contained your search term in the last 30 days via Technorati. If you are looking for a product, or there happens to be a product related to your search, a list of those items will appear in the “market place” tab. So keep updated on your favorite topics and all of their related content.

“Turtilla is an online service which allows you to search and filter content related to your interests. This content is captured from a large variety of sources. The generated results can be converted to an RSS feed containing a number of items, with each item representing a channel of interest.”

The “market place” could be a decent way for them to make a profit. The site is very easy to use and you get all of the content you want with their filtering help, a lot of which you would have never thought existed. Companies could create RSS feeds for all content related to their sites and then post that feed on their site for syndication.

How will they be marketing themselves? Will enough people be using the buying function on the site, and is that their only form of profit from the site?