TapeFailure.com - Record. Review. Revise.

TapeFailure lets you record what´s going on on your website. It tracks what users are doing on the browser, allowing you to know what´s popular or what hardly gets touched. This allows you to rework your site so that each part gets the attention it deserves. It´s easy to use and they work on their own bandwidth, saving you space. Once users´ browsing actions are recorded, you can play them back as if you were watching a tape, yet users are not compromised in what they type and their data is kept secure.

“We have strived to make Tapefailure as simple to use as possible. You simply sign up for an account, which takes only a couple minutes, and then create a unique identifier for each website you wish to track. After that, you just drop in a small piece of Javascript into each page you would like to track, and from there Tapefailure handles everything else. Tapefailure tracks your users and records both tapes of your users" browsing and statistics about the users" browsing session. All you have to do is log into your account and from there you have the ability to view the recorded tapes and statistics.”

This is a new way to look at how users browse sites, concentrating on what the user does, not who they are or what they use. This is different from other analytics software, and so it offers a unique service from the others offered out there.

How are the planning on competing with the big name analytics software, like Google´s? Will site owners care more about this or more about who the users are and what they are using?