Suggestionbox.com - Virtual Suggestion Box

Suggestionbox, which went live yesterday, is offering a service to companies that will allow them to streamline how they deal with customer complaints and suggestions. The “old school” way of taking customer suggestions is by having them fill out a card and then placing it in a box. The customer generally has no idea whether their suggestion has been read and accounted for or whether the suggestion is still sitting in a box somewhere. Suggestionbox.com offers an online solution for companies that enables customers to fill out their suggestion online and receive status updates every time their suggestion moves along the chain. In this way, customers feel that their suggestions are actually being considered.

“Use SuggestionBox.com to send your suggestions. Track them and receive notifications as they move through stages. Be part of a vibrant community. Vote, comment and follow your favorite suggestions. Sign up for Free Membership! Listen to the people who care about what you’re doing and give them a SuggestionBox to submit their ideas. Start building better relationships and collaborating with the people helping you to improve.”

This is certainly a great way to manage customer suggestions and complaints and if implemented properly, customers would like the fact that they receive feedback throughout the process.

If this solution is implemented and properly used by a few early adaptors then it could really take off. If it is not implemented properly, then customers could become frustrated because the company could just leave the suggestion in the “pending review” status area.