StormExchange.com - Take Control of the Weather

Analyze, Benchmark, Synthesize, Act! Those are the four steps that Storm Exchange sites when faced with Weather Risk Management. Just as businesses ought to take precaution with unforeseen lawsuits and other unexpected costs, companies likewise should take the ubiquitous mother earth under great consideration. Storm Exchange provides businesses with analytics tools and weather indices for a number of industries including Energy and Power, Agriculture, Construction, Travel, Outdoor Entertainment and Retail.

Weather doesn’t have to be catastrophic to have a significant effect on a company’s bottom line. Storm Exchange helps companies take control of the weather to drive revenue, cut costs and protect against financial losses. Weather Risk Management from Storm Exchange is not about forecasting. It is about finding business relevance in a forecast – in a world of increasing weather uncertainty – and taking the right action at the right time. That action may come in the form of a short-term operational decision (a ski mountain closing a lift and initiating a discount campaign during a warm spell, for example), or it may be a longer-term financial decision to transfer risk to the capital markets via a weather derivative contract. Or both.

This is a service with serious benefit for business. It is very business intuitive, when it rains up the price of umbrellas, when it’s sunny offer discounts on mittens, etc. Their analytics tools go above and beyond these very basic rules towards long term planning and management for unforeseen weather conditions. On top of this, their site is designed incredibly well, and contains an easy to use dashboard for any industry.

Could they create RSS Feeds, daily updates to your mailbox, etc? How will they profit from their service?