SocialTALK.com - Plan Your Social Media Strategy

The way that social media can make or break anybody’s fortune is no longer strange to most people, certainly not to the ones who are in charge of Marketing Departments within enterprises. Just the previous weekend filmmaker Kevin Smith was dumped from a Southwest Airlines owing to his weight, and he tweeted incessantly about the incident.

He was in his right to do so, of course. The way the company handled the whole situation was certainly admirably, responding via Twitter and trying to contact Mr. Smith on the phone. The whole incident just highlights how aware brands are when it comes to social media, and the readiness they must have to diffuse any potential press bomb.



Such a task is certainly one that takes place around the clock, and any tool that could make it more accessible does never go unnoticed. SocialTALK is the latest to surface, and it was easy to spot it exactly because of that - the need companies have to moderate social conversations and project who they are is stronger than ever.

This particular application is a workflow tool that lets users schedule what they are going to publish on the social web, as well as being notified when their companies have been mentioned.

When it comes to posting on the web, a dashboard unifies different social services such as Facebook, Twitter and Wordpress, and it makes for ensuring that a constant corporate image is being put across.

On the other hand, as far as the mentions that you receive are concerned you can monitor feedback at all times and take immediate action if anything that could be harmful surfaces.

As a result, we could say that both sides are satisfactorily covered. That was the only possible course of action, really - both dimensions of the social web go hand in hand.