SlashID.com - Your Last Password and Username Ever

SlashID is a new online identity management service running up against OpenID and a host of other ID tools. What sets Slash apart from the rest is that it's completely browser based and it's encrypted. This means that with Slash only you have access to your log-in info—your password and personal info stay on your computer. In fact it's similar to password management tools you probably already use with your browser. SlashID also extends its users the option to set up multiple accounts for different web services; you specify which site gets certain details and which do not. Slash only works with participating sites, for security purposes.

" SlashID manages your passwords so that your password never leaves your computer. The SlashID doesn't know your password, and therefore cannot lose or disclose it to anyone.
SlashID never issues assertions, which means that no web sites have to ever rely on us for the authentication of their users. Instead, SlashID helps your browser decrypt your Shared Secret, which is then sent directly to the Website, without disclosing it to SlashID.
That's right, all that is happening inside your browser. Any information that is stored by SlashID is encrypted using your password - we couldn't decrypt it even if we wanted to!"

SlashID is anonymous—no user info is associated or kept within their database. There isn't one single identifier for many websites, which means users can more easily protect their information and privacy. Besides that, Slash requires the regular ID and password, unlike OpenID, which makes it less complicated for users. It works in a way similar to what users are accustomed to, making it much more accessible than its competitors.

How will Slash entice new users? Wouldn't users rather just stick with one password and ID a la OpenId? Funding?