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In their own words
" Internet Business Logic is an advanced technology Business Rules Management System, (BRMS) using a Web browser as the author- and user-interface.
It allows you to write specifications as English business rules, using your own words and phrases , and then to run the rules directly as though they were a program.
When necessary, the system automatically generates and executes SQL queries and transactions over networked databases. The generated SQL can be too complex to be written by hand, but the system can give you business level English explanations of the results.
You can write your own applications, by typing English business rules into a browser. You need not be a programmer, but some experience as a user of computers will help."
Why it might be a killer
With Internet Business Logic you have more control over implemented business logic and therefore better management. With Internet Business Logic you can relay less on your IT department, remember you don't have to be a programmer to use Internet Business Logic. Problems can be solved in much less time when the business side has direct control and does not have to wait for the IT department to approach the issue.
Some questions
There are other sites and systems for BRMS's besides Reengineer.com such as; ILOG's JRules, Fair Isaac's Blaze Advisor, and the Corticon Decision Management System. How will Reengineer.com deal with similar sites that could pose competition?
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