ReachForce.com - A New Approach to Marketing

The general consensus goes that B2B marketing is a lot harder than regular old B2C. Dealing with a crowd simply requires more work than selling to an individual. That’s why ReachForce created its new site—to provide an effective marketing solution that produces results. ReachForce focuses on getting the right leads for the right companies. They target market segments that’ll work for you by using real time analysis of CRM data. At ReachForce, they realized that the marketing department of any company is key to generating sales and revenue. And marketing has to cater to the right people to be effective. The ReachForce solution has several parts. One is ReachForce Discover which identifies key prospects by their function in particular company. They don’t just focus on titles which is ineffective at best; instead they evaluate prospects by what they do for and in a company. This lets marketers know if they’re chasing leprechauns or the real deal. The corollary to Discover is Refresh, a veritable cleanser for your contacts list. Refresh cleans out old contacts and validates all new ones, so that you don’t have to waste your valuable time using outdated data. The last piece of the solution is Append, a service which aims to market with the right message using surveys and data directly from customers. With a new influx of funding, ReachForce is sure to be primed for optimal performance.

“At ReachForce, we are delivering our customers targeted contact database solutions that maximize the effectiveness of their marketing initiatives and sales goals. Results: a greater return on lead generation investments, and improved sales force productivity and shorter sales cycle times.”

ReachForce hits the target on the nose when it comes to CRM solutions. They focus on getting results that work not just lists and names. ReachForce was designed for marketers by marketers and will likely attract companies that want more than meager results.

How does ReachForce work exactly? Where and how do they get their info? The website is wordy about getting results but fails to mention the details.