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Radian6 monitors the web. It’s a company which aims its all seeing eye around the sphere of social media in order to aid advertisers and brand flame keepers to find out what the buzz, if any, is all about surrounding their company. In order to do this, they’ve parsed through social media coming up with a simple and succinct definition, which they use in turn to focus their efforts. Social media, according to them is disruptive, decentralized, open, transparent, and sprawling; however it is measurable. The tools they offer to measure the effect of social media on a brand include an easy to set up monitoring and analysis dashboard which works around the clock. There are widgets for quick access to information. Data can be exported in a variety of formats. It’s quite comprehensive, being designed by PR experts for PR experts.
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“Millions of blog posts. Viral videos. Reviews in forums. Sharing of photos. Status updates via microblogging. All conversations, all happening online right now and affecting brands, reputations, sales, you name it.
It is disruptive. It is distributed. It is in the hands of users and communities. And if you are a PR or advertising professional it's your responsibility to manage it. But how?”
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| Why it might be a killer | |||
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Radian6 has a coolly engaging set of tools. Their approach takes fully into account the world of PR and brand management, offering professionals in that sector a well designed and easily managed dashboard for monitoring and analysis. Their real time monitoring tools are perfect for keeping track of product launches, live events and breaking news, among other things. It’s pretty powerful stuff, overall.
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| Some questions | |||
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How digestible is the relayed information? Is it set up to be easy to read and follow? How precise is the information?
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| Category: Web App-Tools | tags:
pr media monitoring analysis brand management social media buzz radian6
