Portfolio Monkey provides investors with simple-to-use and powerful investment tools that will help them manage risk and make better investment decisions. Unlike many investment-oriented sites out there that focus on stock picking based on qualitative, company-specific factors, or even, based on subjective recommendations from people in your social network, their focus is on helping investors understand the quantitative impact of buying and selling different stocks on their portfolios. They believe in building optimal portfolios that are custom-tailored for each individual – not in a one-size-fits-all portfolio.
Portfolio Monkey seeks to fill the “quantitative void” in investors’ research process. They believe their analytical tools can help investors understand how much risk is in their portfolios, quantify the impact of adding different stocks on their portfolio’s expected return and volatility, and identify stocks from the universe of publicly-traded securities that provide the best portfolio fit.