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Path101, a website dedicated to helping people find their best career matches, has just introduced its online personality quiz. This test takes the Path101 service offering a bit further by showing the careers of other people with similar personality traits. The quiz consists of questions based on education, experience, skills, and a personal assessment of behavioral characteristics. The first users to try out the quiz will receive a general personality assessment. As more users log on and take the test, more information will be generated to provide users with more detailed knowledge on what careers others with common personality traits have. Once the adequate amount of participants, a critical mass of 500-1000 people, has participated in the study, Path101 will send updated results via email to users, providing them with more specific career results.
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| In their own words | |||
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“What are people with similar personalities doing with their careers? Take our quiz and find out now! Your participation will help us develop an effective personality quiz--one that helps people figure out what like-minded people are doing with their careers.”
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| Why it might be a killer | |||
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Path101’s personality quiz is a great tool that both curious users and people in career limbo will find useful and fun. Although it is still in its beginning stages, once more users have participated, the amount of information generated will be much more sufficient and comprehensive. Currently, the graphics are well developed, and the test is quick and simple to navigate.
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| Some questions | |||
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How may this personality quiz be marketed to attract new users who will utilize the other services that Path101 offers? Should organizations be approached to participate in the quiz to increase both the amount of career information and awareness of Path101’s services?
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