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In their own words
“This application is designed to assess the strength of password strings. The instantaneous visual feedback provides the user a means to improve the strength of their passwords, with a hard focus on breaking the typical bad habits of faulty password formulation. Since no official weighting system exists, we created our own formulas to assess the overall strength of a given password. Please note, that this application does not utilize the typical ‘days-to-crack’ approach for strength determination. We have found that particular system to be severely lacking and unreliable for real-world scenarios. This application is neither perfect nor foolproof, and should only be utilized as a loose guide in determining methods for improving the password creation process.”
Why it might be a killer
Web security is a common concern, and pretty much everyone who touches the Internet has at least one password-protected account somewhere on the web – so The Password Meter has a lot of potential users. The site is intuitive and there’s no registration requirements, both of which encourage new visitors to the site to give its service a try.
Some questions
Don’t some websites already have a built-in password strength meter on the password creation page? How does this site plan to make a profit?
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