Moka.com - Use your phone to read a book, be reminded of something, or get inspired

Stop wasting time while you´re waiting for your oil to be changed or getting a manicure. Read something worthwhile and upliftingâ€"right on your mobile! Moka.com is a site that offers to send you “mBooks” directly to your phone if you become a member for $5.95. They offer a nice selection of books, mostly of the self-help and inspirational genres. Some of the books require an extra charge if you want them on your mobile. The books are shown in the site´s easily-browseable library, complete with descriptions, author information, and reviews. You can browse by topic or by channel to find what you´re looking for.

“Moka is your personal Mobile Knowledge Assistant, bringing the intelligence you need to the palm of your hand. Customized by you, Moka sends essential insights from your favorite books on personal and professional development straight to your cell phone. Whether its teaching you, keeping you informed or helping you remember something important, Moka enables you to live smarter. Transforming your learning into positive action, Moka empowers you to learn while you live and live what you learn.

People are more and more turning to their phones as their sources of information and organization. It sounds like a great idea to be able to read a bit while you´re sitting around looking at your phone.

I´m not sure how many people are going to find Moka to be the web service they´ve been waiting their whole lives for. For one thing, most phones already have a message reminder service, and it´s free. And are people going to really want to strain their eyes and hunch over their phone to read books?