MashMaker.Intel.com - Customize Websites on the Fly

Intel Mash Maker lets you mash together bits and pieces of them web, as if it were your own personal canvas. The tool which comes from the chip making monolith, is currently offered as a free browser extension for Firefox and IE (with more features for the former). Once downloaded, users can modify web pages, combining info from a range of sources. All of this occurs on the client, so you’re not making a brand new web app per se. You are adding visualizations etc via widgets. So basically, the masher allows you to customize a page by creating or modifying widgets to different web pages. Customization is thus on offer to everyone, not simply tech nerds. There is a gallery where you can find popular widgets to customize for your own use.

“What if you could take data elements from multiple websites and mash them together into a single, integrated view? Intel Mash Maker gives you a radical new way to browse the internet. Whether you’re a novice or a power user, with Mash Maker it’s easy, fast, and fun to create personalized, intelligent mashups on-the-fly.”

This little app gives users the ability to customize web pages without having to go through the headache of programming etc. It democratizes the process, meaning anyone can take advantage of the tool to add the custom tweaks they’ve always wanted to their favorite websites.

How user friendly is this? Can your non-tech friendly average person use this, or will they be confused? How approachable is the tech help?