MashLogic.com - Take Back The Web

This startup was born because the team behind it felt it was time to restore the open nature of the Internet, and rescue it from those who link to in-site pages and ads indiscriminately. So, the premise of “Mash[ing] the web into submission” was concocted.





This is achieved by a Firefox application that bears the same name. What it does is to work unobtrusively while you are surfing the Internet and enrich web pages with information and media that is incumbent to you.

This way, MashLogic allows you to browse the web on your own terms, and see exactly what you want to see. For instance, music aficionados have access to audio and video files which are directed from different webpages and presented to their consideration.

The site also includes technical information on how this system is put into practice. Broadly speaking, it all revolves around advanced techniques for the retrieval of information and performance technologies that understand user behavior and act in consequence.