Jooce.com - Flash-based Webtop for Cyber Nomads

Luxembourg based jooce is another entry into the online desktop marketplace. With its bubbly, big font and bright colors, jooce does the whole 2.0 thing like a pro. Using Flash, Jooce makes any computer your own computer. What you get is access to all your normal goods—photos, music, chat, IM, storage, widgets and videos—along with the ability to share them with your friends, privately and securely. Jooce bundles all your IM and email accounts into one platform, so you only have to check jooce to find out what’s new in your inbox. One of jooce’s more interesting features is its split between private and public desktops. Users can organize their private affairs and their to-be-shared items by easily dragging between the two divides. Jooce is available in a variety of languages and it’s now open to the public.

“Jooce is your very own, private online desktop—with public file sharing capabilities. A highly secure, online space to keep, view, listen to—and share instantly with friends—all your files, photos, music an video. By bundling all your chat and email accounts into one easy-to-use platform, jooce is your one-stop communications portal on the web.
What does that mean in plain language? It means that with a jooce account, no matter where you go in the world, no matter which computer you use to access the internet, your entire digital life is only ever a mouse click away. By making every computer your computer, jooce promises to pluc-in a whole new generation of mobile internet users.”

Jooce looks smooth and it’s well backed. The start-up is targeting a very specific user base which gives it a leg up on other webtops. It’s geared for so called cyber-nomads, those who travel around, yet want the luxury of their normal, private desktops on the web. The dual public/private functionality is great for more discerning users. Jooce also benefits from having a super friendly look and feel to it.

This is entering a hugely crowded market. Will it be able to make it against the rest? Will it open up ways for integration with other web apps/networks or adding more functionality? More storage space?Will users confuse this with Joost?