InsideMessenger.com - Toy for your MSN Messenger

InsideMessenger allows you to do almost anything inside your MSN instant messaging service, for free. You simply add the site as a friend and begin to benefit from their features -- you can search Amazon, see the latest headline news, watch YouTube, play games, and even win an IPod (they have a weekly contest to win an IPod as a way to get more customers). While I"m not sure why you would prefer to use this service to find the latest headline news or play games or do any of the "cool" things you can do on this site, I guess there is a market for this kind of application.

A free to use chat bot on MSN!

With the constant evolution of toys (ie., applications) on the internet, it is hard to underestimate their potential value and success.

Why is their traffic so low? Can they better explain why this tool is useful or necessary on their site? Also, have they considered upgrading the design and layout of their website, as it is monotone and difficult to understand?