Grabies.com - Test The Effectiveness Of Viral Campaigns

The concept of viral campaigns has somehow been distorted to the point that every Jack and Jill think that they can carry out a successful one even with their eyes closed. If you ask me, that must have something to do with the monumental popularity of Twitter and Facebook.

People think that since there is such a massive public out on the web, it is a simple matter of setting up a basic campaign, launching it, sitting back and watch the money roll in.



Obviously, it never works out that way. If you want to strike gold you must dig for it for a long time, you will not find it lying almost at surface level. As they say: “No pain, no gain”.

Well, the experience does not have to be that painful after all. In fact, it can be a smooth one if you know how to measure the effectiveness of your campaign once it is underway. This site will let you do it, and in a vey simple way at that: it scans viral websites like Digg and Delicious, and then gives you a number that denotes how well your campaign is faring. Simply submit the relevant URL and see what and who lies between you and the top slots. Easy, free and useful.